The dos and don’ts of buying expired domains for SEO are important considerations to make when beginning your domain purchase. Here are some tips to help you get started:
Do your research
Buying an expired domains can be a great way to get started with your SEO efforts, but you need to do your research first. Make sure you understand how the domain was used in the past and what the current owner’s intentions are. You don’t want to end up with a domain that has been banned by Google or is no longer active.
Don’t buy a domain just because it’s expired
Just because a domain is expired doesn’t mean it’s a good choice for your SEO efforts. Make sure the domain is relevant to your niche and has a good reputation. Whether you’re buying a domain for the first time, or you’re renewing an existing domain, it’s always a good idea to buy from a reputable provider. Not only are you more likely to get a better deal, but you’ll also get better support if you need it.
Do use a reputable domain registrar
When you’re ready to buy your expired domain, make sure you use a reputable domain registrar. This will help you avoid any scams or problems down the road. An expired domain can be a great addition to your website. It can give you a high search engine ranking and help you get more traffic to your site.
Don’t buy from a domain auction site
Domain auction sites are often full of scams. If you’re not careful, you could end up paying too much for your domain or getting a domain that’s not really expired. Domain Hunter Gatherer also makes expired domain detection less painful. As I’ve mentioned above, finding drop domains on your own can be like taking shots in the dark, or trying to find a needle in a haystack. You’re more than welcome to try it, but I’d suggest you save some time and money, and just order a Domain Hunter Gatherer account.
Do use an escrow service
An escrow service will help protect you from scams and help ensure that you’re getting the domain you paid for. This protects you from the risk of someone else taking the domain and publishing it on a different website. The payment goes into an escrow account, and is only released to the seller once the buyer has received the domain. Some domain registrars also offer their own escrow services. However, it’s important to make sure that you’re using a reputable escrow service, so that you’re not at risk of losing your money.
Don’t buy domains that are too similar to your own
Buying a domain that’s too similar to your own can be a recipe for disaster. Google may penalize you for having duplicate content, and you could end up losing traffic.
Do your homework and follow these tips, and you’ll be well on your way to buying an expired domain that can help your SEO efforts.